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A Soft Launching of Branded Sale at Terminal 3 by PT Angkasa Pura Solusi

PT Angkasa Pura Solusi (PT APS) synergizes with PT SSF Fashion, PT Transmarco Mong, and PT Transmarco, which runs the well-known brand Hush Puppies, Playboy, Obermain, and Robelli, holding a Branded Sale event at Terminal 3 at Soekarno-International Airport Hatta on Thursday (12/27).

The soft launching of the event was held at the Branded Sale outlet located in the 3rd Floor Domestic Parking Building and was attended by PT APS Commercial Director Yundriati Erdani.

Branded Sale outlets present a variety of favorite items from the Hush Puppies, Playboy, Obermain, and Robelli brands at affordable prices. Ranging from shoes, bags, to polo shirts, marketed with various special promos, such as special pricing and discounts of up to 80% for certain items.

The first shopping event at the airport is PT APS's innovation move to improve service for airline passengers. PT APS Commercial Director Yundriati Erdani said, "We want to present alternative destinations for customers when visiting the airport after dropping out or picking up activities. Through the concept of Branded Sale, we hope to be able to offer a different shopping experience compared to that carried by other types of similar master concessionaires at the airport."

Ms. Yundriati Erdani continued the decision to secure Hush Puppies as the first business partner for the Branded Sale event based on the suitability of various aspects, one of which was the commercial aspect. "We hope that in the future this Branded Sale event can continue with a change of brand every month. "If the market response is good, it is possible that we will develop Branded Sale to other terminals and even to the outside of the airport," concluded Ms. Yundriati Erdani.

By considering the purchasing power of the target market in Terminal 3, PT APS targets as many as 150 transactions per day. Branded Sale of PT APS and Hush Puppies will last for one month from 27 December 2018 to 26 January 2019. This Branded Sale outlet, which is opened every day from 10.00 A.M. to 10.00 P.M., will renew the collection of items marketed regularly for one month.


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